<p align="center" class="MsoNormal" style="text-align:center;line-height:150%">
<b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:22.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:major-fareast;mso-fareast-theme-font:
major-fareast;mso-hansi-theme-font:major-fareast">i</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:22.0pt;line-height:
150%;font-family:宋体;mso-ascii-theme-font:major-fareast;mso-fareast-theme-font:
major-fareast;mso-hansi-theme-font:major-fareast">百联平台食品信息展示规范</span></b></p>
<p align="center" class="MsoNormal" style="text-align:center">
<span style="font-size:16.0pt;font-family:仿宋;mso-bidi-font-family:"Times New Roman"">(<span lang="EN-US">2016</span>年<span lang="EN-US">5</span>月起实施,最近更新时间:<span lang="EN-US">2022</span>年<span lang="EN-US">3</span>月)</span></p>
<p class="MsoNormal" style="line-height:150%">
<b style="mso-bidi-font-weight:
normal"><span lang="EN-US"> </span></b></p>
<p class="MsoNormal" style="line-height:150%">
<b style="mso-bidi-font-weight:
normal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:
minor-latin;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin">一、文描框架</span></b></p>
<p class="MsoNormal" style="line-height:150%">
<span style="font-family:宋体;
mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">食品</span><span lang="EN-US">&</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">保健食品文描框架中必须有的部分:</span></p>
<p class="MsoNormal" style="line-height:150%">
<span lang="EN-US">1.</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin">食品:成份、净重、保质期、(酒精度数)、储存方法、注意事项(禁用)等;原料说明,产地说明;营养成分表(</span><span style="mso-bidi-font-size:10.5pt;line-height:150%;font-family:宋体;mso-fareast-theme-font:
minor-fareast;mso-bidi-font-family:宋体;mso-font-kerning:0pt">预包装食品需提供</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin">)。</span></p>
<p class="MsoNormal" style="line-height:150%">
<span lang="EN-US">2.</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin">保健食品、特殊医学用途配方食品:商品类型、产品剂型、包装方式、国家、适宜人群、商品规格、是否蓝帽子等;营养元素,合法蓝帽子功效及批文等;食用方法</span><span lang="EN-US">/</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">使用说明、适用对象</span><span lang="EN-US">/</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">范围。</span></p>
<p class="MsoNormal" style="line-height:150%">
<span lang="EN-US"> </span></p>
<p class="MsoNormal" style="line-height:150%">
<b style="mso-bidi-font-weight:
normal"><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:
minor-latin;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin">二、文描内容</span></b></p>
<h2>
<a name="_Toc445819822"></a><a name="_Toc444677372"><span style="mso-bookmark:
_Toc445819822"><span style="font-size:10.5pt;font-family:宋体;mso-ascii-font-family:
"Calibri Light";mso-ascii-theme-font:major-latin;mso-fareast-theme-font:major-fareast;
mso-hansi-font-family:"Calibri Light";mso-hansi-theme-font:major-latin;
color:black;mso-themecolor:text1">一</span></span></a><span style="mso-bookmark:
_Toc444677372"><span style="mso-bookmark:_Toc445819822"><span style="font-size:
10.5pt;font-family:宋体;mso-ascii-font-family:微软雅黑;mso-fareast-theme-font:major-fareast;
mso-hansi-font-family:微软雅黑;color:black;background:white">)</span></span></span><span style="mso-bookmark:_Toc444677372"><span style="mso-bookmark:_Toc445819822"><span style="font-size:10.5pt;font-family:宋体;mso-ascii-font-family:"Calibri Light";
mso-ascii-theme-font:major-latin;mso-fareast-theme-font:major-fareast;
mso-hansi-font-family:"Calibri Light";mso-hansi-theme-font:major-latin;
color:black;mso-themecolor:text1">普通食品广告</span></span></span><span style="font-size:10.5pt;color:black;mso-themecolor:text1"> </span></h2>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l0 level1 lfo1">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">1.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">不得宣传保健功能,也不得借助宣传某些成份的作用明示或者暗示其保健作用。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l0 level1 lfo1">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">2.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">不得涉及疾病预防、治疗功能,不得使用医疗用语或者易与药品混淆的用语,不得直接或者间接地宣传治疗作用,也不得借助宣传某些成份作用明示或暗示该食品的治疗作用。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l0 level1 lfo1">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">3.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">不得明示或者暗示可以替代母乳,不得使用哺乳妇女和婴儿的形象。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l0 level1 lfo1">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">4.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">不得使用医疗机构、医生、专家、消费者的名义或者形象直接或间接为产品的特定功效作证明。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l0 level1 lfo1">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">5.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">按照传统既是食品又是药品的物品属于普通食品,应该按照普通食品广告的标准进行广告审查。既是食品又是药品的物品现仅包括:丁香、八角茴香、刀豆、小茴香、小蓟、山药、山楂、马齿苋、乌梢蛇、乌梅、木瓜、火麻仁、代代花、玉竹、甘草、白芷、白果、白扁豆、白扁豆花、龙眼肉(桂圆)、决明子、百合、肉豆蔻、肉桂、余甘子、佛手、杏仁(甜、苦)、沙棘、牡蛎、芡实、花椒、赤小豆、阿胶、鸡内金、麦芽、昆布、枣(大枣、酸枣、黑枣)、罗汉果、郁李仁、金银花、青果、鱼腥草、姜(生姜、干姜)、枳实子、枸杞子、栀子、砂仁、胖大海、茯苓、香橼、香薷、桃仁、桑叶、桑椹、桔红、桔梗、益智仁、荷叶、莱菔子、莲子、高良姜、淡竹叶、淡豆豉、菊花、菊苣、黄芥子、黄精、紫苏、紫苏籽、葛根、黑芝麻、黑胡椒、槐米、槐花、蒲公英、蜂蜜、榧子、酸枣仁、鲜白茅根、鲜芦根、蝮蛇、橘皮、薄荷、薏苡仁、薤白、覆盆子、藿香。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l0 level1 lfo1">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">6.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">金(银)箔金(银)粉类物质(以下简称金银箔粉)不属于食品添加剂,不能用于食品生产经营。《食品安全法》第三十四条第一项明确规定,禁止生产经营用非食品原料生产的食品或者添加食品添加剂以外的化学物质和其他可能危害人体健康物质的食品,或者用回收食品作为原料生产的食品:金银箔粉不属于食品添加剂,不能用于食品生产经营。不得发布以金银箔粉作为食品原料或者食品添加剂生产的食品广告(含国产和进口食品),不得发布经营可食用金银箔粉的广告;不得发布以食品添加金银箔粉(含)为噱头宣扬奢靡享乐、拜金主义等违背社会良好风尚的广告;食品广告中不得明示或者暗示金银箔粉可食用,也不得借助食品添加金银箔粉宣传具有保健功能、治疗功效等特殊功效。</span></p>
<h2>
<a name="_Toc445819823"></a><a name="_Toc444677373"><span style="mso-bookmark:
_Toc445819823"><span style="font-size:10.5pt;mso-bidi-font-size:16.0pt;
font-family:宋体;mso-ascii-font-family:"Calibri Light";mso-ascii-theme-font:major-latin;
mso-fareast-theme-font:major-fareast;mso-hansi-font-family:"Calibri Light";
mso-hansi-theme-font:major-latin;color:black;mso-themecolor:text1">二)</span></span></a><span style="font-size:10.5pt;mso-bidi-font-size:16.0pt;font-family:宋体;mso-ascii-font-family:
"Calibri Light";mso-ascii-theme-font:major-latin;mso-fareast-theme-font:major-fareast;
mso-hansi-font-family:"Calibri Light";mso-hansi-theme-font:major-latin;
color:black;mso-themecolor:text1">保健食品、特殊医学用途配方食品</span></h2>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0">
<span style="font-family:宋体">一、发布的含有保健食品、特殊医学用途配方食品的产品名称、产品使用范围、保健功能、配方、营养学特征以及其他关联性内容的广告,应当按照《广告法》(<span lang="EN-US">2015</span>年<span lang="EN-US">9</span>月<span lang="EN-US">1</span>日起施行)和《药品、医疗器械、保健食品、特殊医学用途配方食品广告审查管理暂行办法》(国家市场监管总局令第<span lang="EN-US">21</span>号)。 </span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">二、未经审查,不得发布保健食品、特殊医学用途配方食品广告。保健食品和特殊医学用途配方食品广告中只宣传产品名称的,无需审查。</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">发布保健食品和特殊医学用途配方食品广告应当显著标明广告批准文号(只宣传产品名称的除外)。 </span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">保健食品和特殊医学用途配方食品广告中应当显著标明的内容,其字体和颜色必须清晰可见、易于辨认,在视频广告中应当持续显示。 </span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">三、广告主、广告经营者、广告发布者应当严格按照审查通过的内容发布保健食品和特殊医学用途配方食品广告,不得进行剪辑、拼接、修改。已经审查通过的广告内容需要改动的,应当重新申请广告审查。 </span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">四、下列保健食品和特殊医学用途配方食品不得发布广告:</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(一)依法停止或者禁止生产、销售或者使用的保健食品和特殊医学用途配方食品<span lang="EN-US">; </span></span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(二)法律、行政法规禁止发布广告的情形。 </span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(三)特殊医学用途婴儿配方食品广告不得在大众传播媒介或者公共场所发布。</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">五、下列情形的,不得继续发布审查批准的广告,申请人应当主动申请注销保健食品和特殊医学用途配方食品广告批准文号:</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(一)主体资格证照被吊销、撤销、注销的;</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(二)产品注册证明文件、备案凭证或者生产许可文件被撤销、注销的;</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(三)法律、行政法规规定应当注销的其他情形。</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">六、保健食品广告的内容应当以市场监督管理部门批准的注册证书或者备案凭证、注册或者备案的产品说明书内容为准,不得涉及疾病预防、治疗功能。保健食品广告涉及保健功能、产品功效成分或者标志性成分及含量、适宜人群或者食用量等内容的,不得超出注册证书或者备案凭证、注册或者备案的产品说明书范围。</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">保健食品广告应当显著标明“保健食品不是药物,不能代替药物治疗疾病”,声明本品不能代替药物,并显著标明保健食品标志、适宜人群和不适宜人群。</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">七、特殊医学用途配方食品广告的内容应当以国家市场监督管理总局批准的注册证书和产品标签、说明书为准。特殊医学用途配方食品广告涉及产品名称、配方、营养学特征、适用人群等内容的,不得超出注册证书、产品标签、说明书范围。</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">特殊医学用途配方食品广告应当显著标明适用人群、“不适用于非目标人群使用”“请在医生或者临床营养师指导下使用”。</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">八、保健食品广告不得含有下列内容:</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(一)表示功效、安全性的断言或者保证;</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(二)涉及疾病预防、治疗功能;</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(三)声称或者暗示广告商品为保障健康所必需;</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(四)与其他保健食品进行比较;</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(五)利用广告代言人作推荐、证明;</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(六)法律、行政法规规定禁止的其他内容。</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">九、保健食品和特殊医学用途配方食品广告不得包含下列情形:</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(一)使用或者变相使用国家机关、国家机关工作人员、军队单位或者军队人员的名义或者形象,或者利用军队装备、设施等从事广告宣传;</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(二)使用科研单位、学术机构、行业协会或者专家、学者、医师、药师、临床营养师、患者等的名义或者形象作推荐、证明;</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(三)违反科学规律,明示或者暗示可以治疗所有疾病、适应所有症状、适应所有人群,或者正常生活和治疗病症所必需等内容;</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(四)引起公众对所处健康状况和所患疾病产生不必要的担忧和恐惧,或者使公众误解不使用该产品会患某种疾病或者加重病情的内容;</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(五)含有“安全”“安全无毒副作用”“毒副作用小”;明示或者暗示成分为“天然”,因而安全性有保证等内容;</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(六)含有“热销、抢购、试用”“家庭必备、免费治疗、免费赠送”等诱导性内容,“评比、排序、推荐、指定、选用、获奖”等综合性评价内容,“无效退款、保险公司保险”等保证性内容,怂恿消费者任意、过量使用药品、保健食品和特殊医学用途配方食品的内容<span lang="EN-US">;</span></span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(七)含有医疗机构的名称、地址、联系方式、诊疗项目、诊疗方法以及有关义诊、医疗咨询电话、开设特约门诊等医疗服务的内容<span lang="EN-US">;</span></span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">(八)法律、行政法规规定不得含有的其他内容。</span></p>
<p align="left" class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:left;text-indent:21.0pt;mso-char-indent-count:2.0;mso-pagination:
widow-orphan">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;mso-bidi-font-family:
宋体;mso-font-kerning:0pt">十、广播电台、电视台、报刊音像出版单位、互联网信息服务提供者不得以介绍健康、养生知识等形式变相发布保健食品广告。</span></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0">
<span style="mso-bidi-font-size:10.5pt;font-family:宋体;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">十一、不得在针对未成年人的大众传播媒介上发布保健食品、特殊医学用途配方食品广告。</span></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0">
<span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin;color:black;mso-themecolor:text1">十二、宣传保健食品的功效不得超过国家相关规定中提及的如下</span><span lang="EN-US" style="color:black;mso-themecolor:text1"> 27 </span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin;color:black;mso-themecolor:text1">种:增强免疫力;辅助降血脂;辅助降血糖;抗氧化;辅助改善记忆;缓解视疲劳;促进排铅;清咽;辅助降血压;改善睡眠;促进泌乳;缓解体力疲劳;提高缺氧耐受力;对辐射危害有辅助保护功能;减肥;改善生长发育;增加骨密度;改善营养性贫血;对化学性肝损伤的辅助保护作用;祛痤疮;祛黄褐斑;改善皮肤水份;改善皮肤油份;调节肠道菌群;促进消化;通便;对胃粘膜损伤有辅助保护功能。</span></p>
<p class="MsoNormal">
<span lang="EN-US" style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoNormal" style="text-indent:21.0pt;mso-char-indent-count:2.0">
<span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin;color:black;mso-themecolor:text1">十三、保健食品广告,仅宣传可用于保健食品的物品,不宣传保健食品禁用物品。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoNormal" style="text-indent:10.5pt;mso-char-indent-count:1.0">
<span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin;color:black;mso-themecolor:text1">(</span><span lang="EN-US" style="color:black;mso-themecolor:text1">1</span><span style="font-family:宋体;
mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;
color:black;mso-themecolor:text1">)可用于保健食品的物品现包括:人参、人参叶、人参果、三七、土茯苓、大蓟、女贞子、山茱萸、川牛膝、川贝母、川芎、马鹿胎、马鹿茸、马鹿骨、丹参、五加皮、五味子、升麻、天门冬、天麻、太子参、巴戟天、木香、木贼、牛蒡子、牛蒡根、车前子、车前草、北沙参、平贝母、玄参、生地黄、生何首乌、白及、白术、白芍、白豆蔻、石决明、石斛(需提供可使用证明)、地骨皮、当归、竹茹、红花、红景天、西洋参、吴茱萸、怀牛膝、杜仲、杜仲叶、沙苑子、牡丹皮、芦荟、苍术、补骨脂、诃子、赤芍、远志、麦门冬、龟甲、佩兰、侧柏叶、制大黄、制何首乌、刺五加、刺玫果、泽兰、泽泻、玫瑰花、玫瑰茄、知母、罗布麻、苦丁茶、金荞麦、金樱子、青皮、厚朴、厚朴花、姜黄、枳壳、枳实、柏子仁、珍珠、绞股蓝、胡芦巴、茜草、荜茇、韭菜子、首乌藤、香附、骨碎补、党参、桑白皮、桑枝、浙贝母、益母草、积雪草、淫羊藿、菟丝子、野菊花、银杏叶、黄芪、湖北贝母、番泻叶、蛤蚧、越橘、槐实、蒲黄、蒺藜、蜂胶、酸角、墨旱莲、熟大黄、熟地黄、鳖甲;</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoNormal" style="text-indent:10.5pt;mso-char-indent-count:1.0">
<span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin;color:black;mso-themecolor:text1">(</span><span lang="EN-US" style="color:black;mso-themecolor:text1">2</span><span style="font-family:宋体;
mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;
color:black;mso-themecolor:text1">)保健食品禁用物品现包括:八角莲、八里麻、千金子、土青木香、山莨菪、川乌、广防已、马桑叶、马钱子、六角莲、天仙子、巴豆、水银、长春花、甘遂、生天南星、生半夏、生白附子、生狼毒、白降丹、石蒜、关木通、农吉痢、夹竹桃、朱砂、米壳(罂粟壳)、红升丹、红豆杉、红茴香、红粉、羊角拗、羊踯躅、丽江山慈姑、京大戟、昆明山海棠、河豚、闹羊花、青娘虫、鱼藤、洋地黄、洋金花、牵牛子、砒石(白砒、红砒、砒霜)、草乌、香加皮(杠柳皮)、骆驼蓬、鬼臼、莽草、铁棒槌、铃兰、雪上一枝蒿、黄花夹竹桃、斑蝥、硫磺、雄黄、雷公藤、颠茄、藜芦、蟾酥。</span><span lang="EN-US" style="color:black;mso-themecolor:text1"><span style="mso-spacerun:yes"> </span></span></p>
<h2>
<span style="font-size:10.5pt;mso-bidi-font-size:16.0pt;font-family:宋体;
mso-ascii-font-family:"Calibri Light";mso-ascii-theme-font:major-latin;
mso-fareast-theme-font:major-fareast;mso-hansi-font-family:"Calibri Light";
mso-hansi-theme-font:major-latin;color:black;mso-themecolor:text1">三)特殊标识产品广告</span><span style="color:black;mso-themecolor:text1"> </span></h2>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l2 level1 lfo2">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">1.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">不得将“驰名商标”字样用于广告宣传、展览以及其他商业活动中。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l2 level1 lfo2">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">2.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">未经相关主管部门批准并公布作为新食品原料(新资源食品)的,不得作为新食品原料进行宣传。新食品原料是指在我国无传统食用习惯的以下物品:动物、植物和微生物;从动物、植物和微生物中分离的成分;原有结构发生改变的食品成分;其他新研制的食品原料。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l2 level1 lfo2">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">3.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">未经认证的有机产品(有机产品指生产、加工和销售符合中国有机产品国家标准的供人类消费、动物食用的产品),不得作为有机产品进行宣传。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l2 level1 lfo2">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">4.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">未经认证的无公害农产品(无公害农产品指产地环境、生产过程和产品质量符合国家有。关标准和规范的要求,经认证合格获得认证证书并允许使用无公害农产品标志的未经加工或者初加工的食用农产品),不得作为无公害农产品进行宣传。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l2 level1 lfo2">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">5.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">未经核准而使用绿色食品(绿色食品指产自优良生态环境、按照绿色食品标准生产、实行全程质量控制并获得绿色食品标志使用权的安全、优质食用农产品及相关产品)标志的,不得作为绿色食品进行宣传。</span><span style="color:black;mso-themecolor:text1"> </span><span style="font-family:宋体;
mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;
color:black;mso-themecolor:text1">未经核准的地理标志产品(地理标志产品指产自特定地域,所具有的质量、声誉或其他特性本质上取决于该产地的自然因素和人文因素,经审核批准以地理名称进行命名的产品),不得宣传地理标志。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l2 level1 lfo2">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">6.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">仅商务部认定的中华老字号企业或品牌方可使用中华老字号标识和文字,使用时必须采用统一规定的标识,且只能用于与获得称号相一致的产品或服务上,不得扩大使用范围。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l2 level1 lfo2">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">7.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">凡是列入农业转基因生物标识目录的农业转基因生物及产品,必须按照相关规定进行标识,并按合法标识的内容进行宣传。</span><span lang="EN-US" style="color:black;mso-themecolor:text1"><span style="mso-spacerun:yes"> </span></span></p>
<h2>
<a name="_Toc445819825"></a><a name="_Toc444677375"><span style="mso-bookmark:
_Toc445819825"><span style="font-size:10.5pt;mso-bidi-font-size:16.0pt;
font-family:宋体;mso-ascii-font-family:"Calibri Light";mso-ascii-theme-font:major-latin;
mso-fareast-theme-font:major-fareast;mso-hansi-font-family:"Calibri Light";
mso-hansi-theme-font:major-latin;color:black;mso-themecolor:text1">四)母乳代用品广告</span></span></a><span style="font-size:10.5pt;mso-bidi-font-size:16.0pt;color:black;mso-themecolor:
text1"> </span></h2>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l1 level1 lfo3">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">1.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">禁止在大众传播媒介或者公共场所发布声称全部或者部分替代母乳的婴儿乳制品、饮料和其他食品广告。替代母乳的婴儿乳制品、饮料和其他食品系指以婴儿为对象的婴儿配方食品(婴儿配方食品指按照适用的食品标准,经工业配置的能够满足四到六个月以内婴儿正常营养需要并适合其生理特点的母乳代用品),以及在市场上以婴儿为对象销售的或以其它形式提供的经改制或不经改制适宜于部分或全部代替母乳的其它乳及乳制品、食品和饮料,包括瓶饲辅助食品(辅助食品指当母乳或婴儿配方食品不能满足营养需要时,适合作为这两者补充的任何食品)、奶瓶和奶嘴。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l1 level1 lfo3">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">2.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;color:black;
mso-themecolor:text1">不得向医疗卫生保健机构、孕妇、婴儿家庭赠送母乳代用品、样品或减价销售母乳代用品。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoListParagraph" style="margin-left:21.0pt;text-indent:-21.0pt;
mso-char-indent-count:0;mso-list:l1 level1 lfo3">
<span lang="EN-US" style="mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;
mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;color:black;
mso-themecolor:text1"><span style="mso-list:Ignore">3.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="font-family:宋体;mso-ascii-font-family:
Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">婴幼儿配方乳粉禁止使用</span><span lang="EN-US">“</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">进口奶源</span><span lang="EN-US">”“</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">源自国外牧场</span><span lang="EN-US">”“</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">生态牧场</span><span lang="EN-US">”“</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">进口原料</span><span lang="EN-US">”</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">等模糊信息,不允许明示或者暗示</span><span lang="EN-US">“</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">益智、增加抵抗力或者免疫力、保护肠道</span><span lang="EN-US">”</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">等,也不许标注虚假、夸大、违反科学原则或者绝对化的内容。</span></p>
<h2>
<a name="_Toc445819826"></a><a name="_Toc444677376"><span style="mso-bookmark:
_Toc445819826"><span style="font-size:10.5pt;mso-bidi-font-size:16.0pt;
font-family:宋体;mso-ascii-font-family:"Calibri Light";mso-ascii-theme-font:major-latin;
mso-fareast-theme-font:major-fareast;mso-hansi-font-family:"Calibri Light";
mso-hansi-theme-font:major-latin;color:black;mso-themecolor:text1">五)酒类广告</span></span></a><span style="color:black;mso-themecolor:text1"> </span></h2>
<p class="MsoNormal">
<span lang="EN-US" style="color:black;mso-themecolor:text1">1. </span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:
minor-latin;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;color:black;mso-themecolor:text1">酒类广告(酒类广告指含有酒类商品名称、商标、包装、制酒企业名称等内容的广告)必须符合卫生许可的事项,不得使用医疗用语或者易与药品相混淆的用语。酒类是指酒精度(乙醇含量)大于</span><span lang="EN-US" style="color:black;mso-themecolor:text1"> 0.5</span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin;color:black;mso-themecolor:text1">%(体积分数)的含酒精饮料,包括发酵酒、蒸馏酒、配制酒、食用酒精以及其他含有酒精成分的饮品,经国家有关行政管理部门依法批准生产的药酒、保健食品酒类除外。经卫生行政部门批准的有医疗作用的酒类商品,其广告发布标准按照药品广告发布标准。经食品药品监管部门批准的有保健功能的酒类商品,其广告发布标准按照保健食品广告发布标准。</span></p>
<p align="left" class="MsoNormal" style="text-align:left;line-height:150%;
mso-pagination:widow-orphan">
<span lang="EN-US" style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">2. </span><span style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">发布酒类广告,应当查验广告主的营业执照和酒类经营专卖的许可证,属于媒体直销的,广告中还应当标明广告主(经营者)的真实名称,不得以生产企业的名称代替广告主(经营者)的名称,不得笼统地使用“茅台集团”、“五粮液集团”直销等名义误导消费者。</span></p>
<p align="left" class="MsoNormal" style="text-align:left;line-height:150%;
mso-pagination:widow-orphan">
<span lang="EN-US" style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">3. </span><span style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">发布国产酒类广告,应当查验经国家规定或者认可的省辖市以上食品质量检验机构出具的该酒符合质量标准的检验证明;发布进口酒类广告,应当查验进口食品卫生监督检验机构批准核发的卫生证书。广告中宣传的酒类商品名称应当与检验证明或者卫生证书上标注的商品名称一致,不得使消费者误认为是其他著名品牌酒类。</span></p>
<p align="left" class="MsoNormal" style="text-align:left;line-height:150%;
mso-pagination:widow-orphan">
<span lang="EN-US" style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">4. </span><span style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">酒类广告中出现的嘉宾身份应当真实,表述应当清楚明白,声称为“茅台集团</span><span lang="EN-US" style="mso-bidi-font-size:12.0pt;line-height:150%;font-family:宋体;
mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:minor-fareast;
mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:Calibri;mso-font-kerning:
0pt">XX</span><span style="mso-bidi-font-size:12.0pt;line-height:150%;
font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:minor-fareast;
mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">酒销售总监”、“五粮液集团</span><span lang="EN-US" style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:Calibri;
mso-font-kerning:0pt">XX</span><span style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">酒销售总监”等身份的,应当提供“茅台集团”或者“五粮液集团”出具的认可证明。</span></p>
<p align="left" class="MsoNormal" style="text-align:left;line-height:150%;
mso-pagination:widow-orphan">
<span lang="EN-US" style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt"> </span></p>
<p class="MsoNormal">
<span lang="EN-US" style="color:black;mso-themecolor:text1">5. </span><span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:
minor-latin;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;color:black;mso-themecolor:text1">酒类广告不得出现的内容:</span></p>
<p class="MsoNormal" style="text-indent:10.5pt;mso-char-indent-count:1.0">
<span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin;color:black;mso-themecolor:text1">(</span><span lang="EN-US" style="color:black;mso-themecolor:text1">1</span><span style="font-family:宋体;
mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;
color:black;mso-themecolor:text1">)诱导、怂恿饮酒或者宣传无节制饮酒;</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoNormal" style="text-indent:10.5pt;mso-char-indent-count:1.0">
<span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin;color:black;mso-themecolor:text1">(</span><span lang="EN-US" style="color:black;mso-themecolor:text1">2</span><span style="font-family:宋体;
mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;
color:black;mso-themecolor:text1">)出现饮酒的动作;</span><span style="color:black;
mso-themecolor:text1"> </span></p>
<p class="MsoNormal" style="text-indent:10.5pt;mso-char-indent-count:1.0">
<span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin;color:black;mso-themecolor:text1">(</span><span lang="EN-US" style="color:black;mso-themecolor:text1">3</span><span style="font-family:宋体;
mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;
color:black;mso-themecolor:text1">)表现驾驶车、船、飞机等活动;</span><span style="color:
black;mso-themecolor:text1"> </span></p>
<p class="MsoNormal" style="text-indent:10.5pt;mso-char-indent-count:1.0">
<span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin;color:black;mso-themecolor:text1">(</span><span lang="EN-US" style="color:black;mso-themecolor:text1">4</span><span style="font-family:宋体;
mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;
color:black;mso-themecolor:text1">)明示或者暗示饮酒有消除紧张和焦虑、增加体力等功效;</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoNormal" style="text-indent:10.5pt;mso-char-indent-count:1.0">
<span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin;color:black;mso-themecolor:text1">(</span><span lang="EN-US" style="color:black;mso-themecolor:text1">5</span><span style="font-family:宋体;
mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;
color:black;mso-themecolor:text1">)把个人、商业、社会、体育、性生活或者其他方面的成功归因于饮酒的明示或者暗示;</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p class="MsoNormal" style="text-indent:10.5pt;mso-char-indent-count:1.0">
<span style="font-family:宋体;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;
mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:
minor-latin;color:black;mso-themecolor:text1">(</span><span lang="EN-US" style="color:black;mso-themecolor:text1">6</span><span style="font-family:宋体;
mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-theme-font:
minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;
color:black;mso-themecolor:text1">)不符合社会主义精神文明建设的要求,违背社会良好风尚和不科学、不真实的其他内容。</span><span style="color:black;mso-themecolor:text1"> </span></p>
<p align="left" class="MsoNormal" style="text-align:left;line-height:150%;
mso-pagination:widow-orphan">
<span lang="EN-US" style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">6. </span><span style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">酒类广告中不得发布虚构的降价促销,不得宣传“破例”、“特批”、“限量”等误导消费者的内容。不得以虚构的原价或者不存在的“定价”、“出厂价”、“指导价”等误导消费者。广告中宣传原价的,应提供降价前一周内在同一销售场所有票据的最低销售价格证明。</span></p>
<p align="left" class="MsoNormal" style="text-align:left;line-height:150%;
mso-pagination:widow-orphan">
<span lang="EN-US" style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">7. </span><span style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">关于酒类广告中使用未成年人的形象的理解</span></p>
<p align="left" class="MsoNormal" style="text-align:left;text-indent:21.0pt;
mso-char-indent-count:2.0;line-height:150%;mso-pagination:widow-orphan">
<span style="font-family:宋体">《广告法》第十条规定广告不得损害未成年人的身心健康,《广告法》第四十条规定不得在针对未成年人的大众传播媒介上发布酒类广告,《未成年人保护法》第三十七条明确规定禁止向未成年人出售烟酒,因此在酒类广告中应谨慎使用未成年人形象,不得向未成年人介绍、推荐酒类商品,不得以未成年人的名义或者形象介绍酒类商品或者出现未成年人购买、消费酒类商品的内容。</span></p>
<p align="left" class="MsoListParagraph" style="margin-left:21.0pt;text-align:left;
text-indent:-21.0pt;mso-char-indent-count:0;line-height:150%;mso-pagination:
widow-orphan;mso-list:l2 level1 lfo2">
<span lang="EN-US" style="mso-bidi-font-size:12.0pt;line-height:150%;font-family:宋体;mso-ascii-theme-font:
minor-fareast;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-fareast;
mso-bidi-font-family:宋体;mso-bidi-theme-font:minor-fareast;mso-font-kerning:
0pt"><span style="mso-list:Ignore">8.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-bidi-font-family:宋体;mso-font-kerning:0pt">酒类广告不得出现把个人、商业、社会、体育、性生活等方面的成功归因于饮酒的内容:</span></p>
<p align="left" class="MsoNormal" style="text-align:left;text-indent:21.0pt;
mso-char-indent-count:2.0;line-height:150%;mso-pagination:widow-orphan">
<span style="mso-bidi-font-size:12.0pt;line-height:150%;font-family:宋体;mso-ascii-theme-font:
minor-fareast;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-fareast;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">个人、商业、社会、体育、性生活等方面的成功,与饮酒没有必然联系,却在一定程度上体现了诱导、怂恿饮酒的故意,此类广告内容涉嫌虚假,也涉嫌违反《广告法》第二十三条的规定。</span></p>
<p align="left" class="MsoListParagraph" style="margin-left:21.0pt;text-align:left;
text-indent:-21.0pt;mso-char-indent-count:0;line-height:150%;mso-pagination:
widow-orphan;mso-list:l2 level1 lfo2">
<span lang="EN-US" style="mso-bidi-font-size:12.0pt;line-height:150%;font-family:宋体;mso-ascii-theme-font:
minor-fareast;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-fareast;
mso-bidi-font-family:宋体;mso-bidi-theme-font:minor-fareast;mso-font-kerning:
0pt"><span style="mso-list:Ignore">9.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">关于酒类广告中评优、评奖、评名牌、推荐等内容的理解</span></p>
<p align="left" class="MsoNormal" style="text-align:left;text-indent:21.0pt;
mso-char-indent-count:2.0;line-height:150%;mso-pagination:widow-orphan">
<span style="mso-bidi-font-size:12.0pt;line-height:150%;font-family:宋体;mso-ascii-theme-font:
minor-fareast;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-fareast;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">《酒类广告管理办法》废止后,酒类广告中不再禁止出现酒类商品的评优、评奖、评名牌、推荐等评比结果。应当依据《广告法》第十一条的规定审查相关广告内容;评比活动应当真实、合法,奖项表达应当准确、清楚,表明评奖单位、评奖范围和获奖时间;奖项表达中不得违法使用绝对化用语。</span></p>
<p align="left" class="MsoListParagraph" style="margin-left:21.0pt;text-align:left;
text-indent:-21.0pt;mso-char-indent-count:0;line-height:150%;mso-pagination:
widow-orphan;mso-list:l2 level1 lfo2">
<span lang="EN-US" style="mso-bidi-font-size:12.0pt;line-height:150%;font-family:宋体;mso-ascii-theme-font:
minor-fareast;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-fareast;
mso-bidi-font-family:宋体;mso-bidi-theme-font:minor-fareast;mso-font-kerning:
0pt"><span style="mso-list:Ignore">10.<span style="font:7.0pt "Times New Roman""> </span></span></span><span style="mso-bidi-font-size:12.0pt;
line-height:150%;font-family:宋体;mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:
minor-fareast;mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;
mso-font-kerning:0pt">关于广告中以酒类商品作为奖品或者礼品的理解</span></p>
<p align="left" class="MsoNormal" style="text-align:left;text-indent:21.0pt;
mso-char-indent-count:2.0;line-height:150%;mso-pagination:widow-orphan">
<span style="mso-bidi-font-size:12.0pt;line-height:150%;font-family:宋体;mso-ascii-theme-font:
minor-fareast;mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:minor-fareast;
mso-bidi-font-family:宋体;mso-font-kerning:0pt">《酒类广告管理办法》废止后,广告中不再禁止将酒类商品作为奖品或者礼品,根据《广告法》第八条的规定,应当标明赠品的品种、规格、数量、期限和方式等。</span></p>
<p class="MsoNormal">
<span style="mso-bidi-font-size:12.0pt;font-family:宋体;
mso-ascii-theme-font:minor-fareast;mso-fareast-theme-font:minor-fareast;
mso-hansi-theme-font:minor-fareast;mso-bidi-font-family:宋体;mso-font-kerning:
0pt">虽然促销酒类商品或者将酒类商品作为奖品、礼品,并不等同于宣传无节制饮酒,但企业还是应当正确把握尺度,鼓励在酒类广告中标注“适度饮酒”等相关提示语,倡导健康的生活方式。</span></p>
<p class="MsoNormal">
<span lang="EN-US"> </span></p>
<p>
<!--[if gte mso 9]><xml>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:TrackMoves/>
<w:TrackFormatting/>
<w:PunctuationKerning/>
<w:DrawingGridVerticalSpacing>7.8 磅</w:DrawingGridVerticalSpacing>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>2</w:DisplayVerticalDrawingGridEvery>
<w:ValidateAgainstSchemas/>
<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>ZH-CN</w:LidThemeAsian>
<w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:SpaceForUL/>
<w:BalanceSingleByteDoubleByteWidth/>
<w:DoNotLeaveBackslashAlone/>
<w:ULTrailSpace/>
<w:DoNotExpandShiftReturn/>
<w:AdjustLineHeightInTable/>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
<w:DontGrowAutofit/>
<w:SplitPgBreakAndParaMark/>
<w:EnableOpenTypeKerning/>
<w:DontFlipMirrorIndents/>
<w:OverrideTableStyleHps/>
<w:UseFELayout/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>
<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="false"
DefSemiHidden="false" DefQFormat="false" DefPriority="99"
LatentStyleCount="375">
<w:LsdException Locked="false" Priority="0" QFormat="true" Name="Normal"/>
<w:LsdException Locked="false" Priority="9" QFormat="true" Name="heading 1"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 2"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 3"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 4"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 5"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 6"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 7"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 8"/>
<w:LsdException Locked="false" Priority="9" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index 9"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="toc 1"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 2"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 3"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 4"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 5"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 6"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 7"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 8"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" Name="toc 9"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote text"/>
<w:LsdException Locked="false" Priority="0" SemiHidden="true"
UnhideWhenUsed="true" Name="annotation text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="header"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footer"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="index heading"/>
<w:LsdException Locked="false" Priority="35" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="caption"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of figures"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="envelope return"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="footnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="line number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="page number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote reference"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="endnote text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="table of authorities"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="macro"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="toa heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
QFormat="true" Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="List Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Mention"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Smart Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hashtag"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Unresolved Mention"/>
</w:LatentStyles>
</xml><![endif]--><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:普通表格;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.5pt;
mso-bidi-font-size:11.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;
mso-font-kerning:1.0pt;}
</style>
<![endif]--></p>